Writing services for small businesses: brochures, web content, manuals. J&M Marketing. <meta name="keywords" content="small business marketing and writing, sonoma county, santa rosa, manuals, brochures and web site writing" /> <meta name="description" content="Writing and marketing services offered in Sonoma County for small business owners. Copywriting for brochures, press reelases, web sites and training manuals." /> <link href="style.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="wrap"> <div id="container"> <div id="graphic"><img src="images/main-graphic.gif" width="375" height="270" /></div> <div id="page-bar"> <div id="page"> <p>thoughts</p> </div> </div> <div id="main-nav"> <ul> <li><a class="main" href="index.htm">home</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="marketing.htm">marketing</a></li> <li> <img src="images/separater.gif" class="navmargin" width="100" height="20" /> </li> <li><a class="main" href="web.htm">web</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="video.htm">video</a></li> <li><img src="images/separater.gif" class="navmargin" alt="" width="100" height="20" /></li> <li><a class="main" href="writing.htm">copy<br />writing</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="workshops.htm">workshops</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="samples.htm">recent<br />work</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="aboutus.htm">about</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="contactus.htm">contact</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul>  </div> <div id="sub-nav"> <ul> <li><a class="sub" href="nurturing.htm">nurture your customers</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="customerthink.htm">think like a customer</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="prsuccess.htm">PR success</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="oncall.htm">on call marketing</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingplan.htm">you need a plan</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="websites.htm">web—the missing link</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="effectiveadvertising.htm">effective advertising</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingmind.htm">marketing state of mind</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="focus.htm">small biz focus</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="consistency.htm">consistency</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul> </div> <div id="content"> <h1>Consistency, Consistency, Consistency</h1> <p> </p> <p>You’ve heard that when looking for a home, look for location, location, location. When investing, you should diversify, diversify, diversify. It’s no different when you are marketing your company—consistency, consistency, consistency.</p> <p> </p> <p>How do you expect your customers to purchase your products and services when they don’t know who you are? Too many companies have failed by not performing the most basic tasks in presenting themselves to the public in a consistent manner.</p> <p> </p> <p><b>Stay True To Your Business</b></p> <p> </p> <p>For example, don’t keep re-inventing your look. Your logo reflects who you are as a business and what you do. Don’t move it around to different parts of your letterhead or envelopes because you feel like it. Don’t divvy it up into pieces. Our J&M logo wouldn’t look good nor be effective if it read J&.</p> <p> </p> <p>Your stationery, invoices—every piece of paper you send out and every page on your Web site—should have the same look and feel. It provides comfort to the customer—they recognize you.</p> <p> </p> <p>The same goes with your marketing message. A tweak here and there may be necessary as your business grows or changes with the times, but don’t become the Dr. Jekyll and Mr. Hyde of your business. Your customers will lose confidence. </p> <p> </p> <p>Think about it: Isn’t it a bit reassuring to see that red and white can of Campbell’s soup and knowing (even with minor adjustments made over the years to update the company look) it’s still basically the same soup you knew as a kid.</p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Copyright ©2003-2008 J&M Marketing. All Rights Reserved.</p> <h1 class="topline"> </h1> </div> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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