Writing services for small businesses: brochures, web content, manuals. J&M Marketing. <meta name="keywords" content="small business marketing and writing, sonoma county, santa rosa, manuals, brochures and web site writing" /> <meta name="description" content="Writing and marketing services offered in Sonoma County for small business owners. Copywriting for brochures, press reelases, web sites and training manuals." /> <link href="style.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="wrap"> <div id="container"> <div id="graphic"><img src="images/main-graphic.gif" width="375" height="270" /></div> <div id="page-bar"> <div id="page"> <p>thoughts</p> </div> </div> <div id="main-nav"> <ul> <li><a class="main" href="index.htm">home</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="marketing.htm">marketing</a></li> <li> <img src="images/separater.gif" class="navmargin" width="100" height="20" /> </li> <li><a class="main" href="web.htm">web</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="video.htm">video</a></li> <li><img src="images/separater.gif" class="navmargin" alt="" width="100" height="20" /></li> <li><a class="main" href="writing.htm">copy<br />writing</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="workshops.htm">workshops</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="samples.htm">recent<br />work</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="aboutus.htm">about</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="contactus.htm">contact</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul>  </div> <div id="sub-nav"> <ul> <li><a class="sub" href="nurturing.htm">nurture your customers</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="customerthink.htm">think like a customer</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="prsuccess.htm">PR success</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="oncall.htm">on call marketing</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingplan.htm">you need a plan</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="websites.htm">web—the missing link</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="effectiveadvertising.htm">effective advertising</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingmind.htm">marketing state of mind</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="focus.htm">small biz focus</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="consistency.htm">consistency</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul> </div> <div id="content"> <h1>How to Think Like a Customer</h1> <p> </p> <p>You ought to know how to think like a customer—you are one. We are all customers. We certainly know what brings us back to a business (and what keeps us away). </p> <p> </p> <p>We’ve all met the discourteous salesperson, read the overkill direct mail that never ends, or experienced the lack of follow-up on a promised service. Sometimes we find a company we like, but we don’t know if they are in business anymore because we never hear from them. But we hear from their competitor so we visit them instead.</p> <p> </p> <p><b>Ensure Repeat Business</b></p> <p> </p> <p>Think about what brings you back to a business and see how you can implement those traits into your own company. A courteous person on the phone. A return phone call—which seems to be a thing of the past. Follow-up on products and services. Listening to the customer.</p> <p> </p> <p>Think the way you do when you are in your customer shoes. Take a fresh look at your business. Would you come back? Work from there to develop a plan to ensure that your current customers do.</p> <p> </p> <p>That is where J&M Marketing comes in. Let us help you evaluate your current customer focus and help you develop a plan to ensure truly loyal customers.<br /> <br /> <br /> <b><a class="body" href="mailto:info@jandmmarketing.com">Email us today!</a></b><br /> </p> <p class="main"> </p> <p class="main"> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Copyright ©2003-2008 J&M Marketing. All Rights Reserved.</p> <h1 class="topline"> </h1> </div> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-5514723-2"); pageTracker._trackPageview(); </script> </body> </html>