Writing services for small businesses: brochures, web content, manuals. J&M Marketing. <meta name="keywords" content="small business marketing and writing, sonoma county, santa rosa, manuals, brochures and web site writing" /> <meta name="description" content="Writing and marketing services offered in Sonoma County for small business owners. Copywriting for brochures, press reelases, web sites and training manuals." /> <link href="style.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="wrap"> <div id="container"> <div id="graphic"><img src="images/main-graphic.gif" width="375" height="270" /></div> <div id="page-bar"> <div id="page"> <p>thoughts</p> </div> </div> <div id="main-nav"> <ul> <li><a class="main" href="index.htm">home</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="marketing.htm">marketing</a></li> <li> <img src="images/separater.gif" class="navmargin" width="100" height="20" /> </li> <li><a class="main" href="web.htm">web</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="video.htm">video</a></li> <li><img src="images/separater.gif" class="navmargin" alt="" width="100" height="20" /></li> <li><a class="main" href="writing.htm">copy<br />writing</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="workshops.htm">workshops</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="samples.htm">recent<br />work</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="aboutus.htm">about</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="contactus.htm">contact</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul>  </div> <div id="sub-nav"> <ul> <li><a class="sub" href="nurturing.htm">nurture your customers</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="customerthink.htm">think like a customer</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="prsuccess.htm">PR success</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="oncall.htm">on call marketing</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingplan.htm">you need a plan</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="websites.htm">web—the missing link</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="effectiveadvertising.htm">effective advertising</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingmind.htm">marketing state of mind</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="focus.htm">small biz focus</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="consistency.htm">consistency</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul> </div> <div id="content"> <h1>Why You Need a Marketing Plan</h1> <p> </p> <p>What’s your core message? Do you know where you want your business to be in one, three or five years? You do, you say—it’s in your business plan.</p> <p> </p> <p>Once your business plan is in place, your marketing plan follows quickly behind. The marketing plan is what drives your core mission. It is the steering wheel of your business plan. It helps you achieve your business goals.</p> <p> </p> <p>How will your business grow? Not just by opening up your doors. Just like a carpenter needs tools to construct a house, your business needs marketing tools to build your business and keep it sturdy. </p> <p> </p> <p><b>A Plan For Repeat Business</b></p> <p> </p> <p>Your marketing plan should detail how you plan to communicate with your customers, and get them to your business and ensure they come back again and again. </p> <p> </p> <p>For example, if your customers don’t know you exist, work on public relations and advertising. If your customers don’t know what you are doing these days—communicate via newsletters. If your customers confuse you with another, similar company—it’s time for a brochure to explain who you are and why your business is the better choice. If customers can’t easily visit your store—develop a Web site. </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Copyright ©2003-2008 J&M Marketing. All Rights Reserved.</p> <h1 class="topline"> </h1> </div> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> var pageTracker = _gat._getTracker("UA-5514723-2"); pageTracker._trackPageview(); </script> </body> </html>