Writing services for small businesses: brochures, web content, manuals. J&M Marketing. <meta name="keywords" content="small business marketing and writing, sonoma county, santa rosa, manuals, brochures and web site writing" /> <meta name="description" content="Writing and marketing services offered in Sonoma County for small business owners. Copywriting for brochures, press reelases, web sites and training manuals." /> <link href="style.css" rel="stylesheet" type="text/css" /> </head> <body> <div id="wrap"> <div id="container"> <div id="graphic"><img src="images/main-graphic.gif" width="375" height="270" /></div> <div id="page-bar"> <div id="page"> <p>thoughts</p> </div> </div> <div id="main-nav"> <ul> <li><a class="main" href="index.htm">home</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="marketing.htm">marketing</a></li> <li> <img src="images/separater.gif" class="navmargin" width="100" height="20" /> </li> <li><a class="main" href="web.htm">web</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="video.htm">video</a></li> <li><img src="images/separater.gif" class="navmargin" alt="" width="100" height="20" /></li> <li><a class="main" href="writing.htm">copy<br />writing</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="workshops.htm">workshops</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="samples.htm">recent<br />work</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="aboutus.htm">about</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="main" href="contactus.htm">contact</a></li> <li><img src="images/separater.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul>  </div> <div id="sub-nav"> <ul> <li><a class="sub" href="nurturing.htm">nurture your customers</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="customerthink.htm">think like a customer</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="prsuccess.htm">PR success</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="oncall.htm">on call marketing</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingplan.htm">you need a plan</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="websites.htm">web—the missing link</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="effectiveadvertising.htm">effective advertising</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="marketingmind.htm">marketing state of mind</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="focus.htm">small biz focus</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> <li><a class="sub" href="consistency.htm">consistency</a></li> <li><img src="images/separateblue.gif" class="navmargin" alt=" " width="100" height="20" /></li> </ul> </div> <div id="content"> <h1>Web Sites—The Missing Link</h1> <p> </p> <p>Your business needs a Web site, right? Of course it does!</p> <p> </p> <p>A web site has become a business marketing necessity. Whether you sell to consumers or businesses, they will look for you on the Web. If you are not there, you are invisible to your market.</p> <p> </p> <p>However, a Web project should never be done in isolation. You should begin a Web site project with a firm understanding of how the site will fit into your overall marketing strategy.</p> <p> </p> <p>By coordinating your Web site with your other marketing, all of your marketing efforts will bring you a greater return. </p> <p> </p> <p>When you are looking for a Web developer, make sure you select one with a solid marketing focus. Fabulous graphics, catchy animations, and streaming videos won't bring you more business unless they are done with an understanding of your site visitors and what they are looking for. It is easy to want "eye candy" when you really need a solid customer-focused site development plan.</p> <p> </p> <p> A Web site is a critical part of your marketing success—but only if you have a site that attracts the visitors you want, encourages them to take the actions you want and keeps them coming back for more!</p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Copyright ©2003-2008 J&M Marketing. All Rights Reserved.</p> <h1 class="topline"> </h1> </div> </div> </div> <script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? 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